As part of the launch of our new website, we have introduced a new loyalty programme designed to reward our customers for shopping with Antonio Pacelli.
Many customers built up loyalty points on our previous website and we'd like to ensure that genuinely earned rewards are not lost during the transition to our new website. To help with this, customers can request that eligible loyalty points are transferred to the new website.
Can I Transfer My Old Loyalty Points?
Yes.
Customers can request that eligible loyalty points from our previous website are transferred to the new Antonio Pacelli Loyalty Programme.
Transferred balances will be added to your new account as Loyalty Points.
Please note the last date for transferring your loyalty points from the old website is the 31st December 2026.
All remaining balances on the old website will revert to zero after that date.
How To Transfer Your Points
Step 1
Create an account on our new website by logging in to the website.
Please use the email address associated with your previous Antonio Pacelli account wherever possible.
Step 2
Email our customer service team and request a loyalty points transfer.
Please include:
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Your name
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Your email address on the previous website
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Your email address on the new website (if different)
Step 3
We will review your previous loyalty account and calculate your eligible balance.
Step 4
Once verified, your points will be added to your account on the new website.
How Are My Points Calculated?
The loyalty programme on our previous website awarded points when orders were placed.
Unfortunately, in some cases points were not automatically removed if items were later returned or refunded.
To ensure fairness for all customers, transferred balances will be based on loyalty points earned from completed purchases after taking into account:
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Returned items
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Refunded orders
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Previously redeemed rewards
As a result, the number of points transferred may differ from the balance displayed on the previous website.
How Will My Points Be Transferred?
Eligible balances will be converted into Loyalty Points on the new website.
Our loyalty programme uses the following conversion:
100 Loyalty Points = £1 in rewards
For example:
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500 points = £5 reward
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1,000 points = £10 reward
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2,000 points = £20 reward
Welcome To Our New Loyalty Programme
We've taken the opportunity to introduce an improved loyalty programme on our new website.
As well as earning points when you shop, customers may also be able to earn additional Loyalty Points through activities such as:
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Leaving product reviews
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Sharing photos of purchases
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Participating in special promotions and loyalty activities
You'll be able to view your points balance, available rewards and loyalty activity directly from your customer account.
Why Is My Balance Different From The Old Website?
The previous loyalty programme occasionally allowed customers to retain points from purchases that were later returned.
When transferring balances, we calculate points based on completed purchases rather than orders that were subsequently refunded.
This ensures all customers are treated fairly and consistently.
Do I Need To Transfer My Points Now?
We recommend requesting your transfer as soon as possible.
To allow us to eventually retire the systems associated with our previous website, loyalty point transfer requests must be submitted before:
31st December 2026
Requests received after this date may not be able to be processed.
Need Help?
If you have any questions regarding your previous loyalty balance or the transfer process, please contact our customer service team and we will be happy to help.
Thank you for supporting Antonio Pacelli. We look forward to welcoming you to our new loyalty programme and continuing to reward our customers for their support.